Just Catamarans
Design | Strategy | Branding
A catamaran is a two-hauled vessel (or ship, or boat). Just Catamarans is specializes in catamaran sales and service and was in need of a rebrand as their original logo, which was designed in-house and over a decade old and had an admittedly dated look.
The sketchbook is rarely not the genesis for a well thought out solution.
Initial Steps
After meeting with the stakeholders of the company and clarifying the objective of the rebranding as well as the non-negotiobles, the sketches were refined to presented options, some revisions, and ultimately a clean, simple, timeless solution.
Three options were originally presented,
The final, chosen design.
After the branding efforts were fully executed, Just Catamarans has a notable and distinct presence in the competitive yachting community in the greater Fort Lauderdale region.