THE CLIENT FORM | AKA: The Creative Brief

This form will help you and I understand your needs and articulate why you are about to request creative services. Hopefully, it will also help clarify some things for yourself regardless of if we even work together. Plan on anywhere from 10 - 15 minutes to fill it out, depending on how much you have to share.

ABOUT YOU::::::

Name

First Name

Last Name

Phone

So I can call/text you if needed.

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ABOUT YOUR COMPANY::::::

Company/Organization Name

What is it that you need?

This could include multiple needs.

Targeted Audience

Be as articulate or as brief as you would like - the more you share, the clearer your audience will be defined.

What problems/concerns does your audience have?

What does your company/product/service look to solve for your target audience?

Are there any particular areas of expertise or capabilities that you offer them regarding their problems?

Why should they believe you? How are you/your product/service qualified to help them with their problem?

Overarching Message:

Is there any clear, resounding message or tagline you have for your company/product/service?

What do we want the target audience to think, feel, or do?

What is the desired response you want someone to have mentally, emotionally, and practically when they see your messaging/communication?

Deliverables/Promotional/Practical Materials Needed:

What specific things do you need? (it's ok if it's just a start now - you can always add after we meet)

Budget:

This doesn’t have to be exact – or truly realized at this point – but it helps in setting parameters in dreaming.

Measurements/Metrics:

What does success look like for you?

CREATIVE DIRECTION::::::

TEXT: Do you have any ideas you have regarding content that you perceive needs to be included in your project:

The wording, selling points, slogans or tagline you have been playing with, or imagining, etc.

IMAGES: Are there any other general thoughts regarding types of images/graphics you would like to share on the project?:

When you imagine this, what does it look like? (it's OK if you don't know yet - that's where I come in)

REFERENCE: Finally, is there any past or current projects, ads, companies, competitors, retailers – or anything else really – that contain pertinent information you would like me to use as a reference and/or inspiration?:

This will help provide greater understanding on how you see yourself and how you can stand out your industry.

LAST CALL: Anything else you want to share?

Literally, anything else that didn't fit nicely in the categories above – or maybe something you just thought of – here's the place to put it...