Denison Yachting

Design | Branding | Consulting

Over the last 8 years I have had the privilege to work in a variety of ways with Denison Yachting, which was voted as one of the best places to work in South Florida by the Sun-Sentinel. 

Early Projects

The early projects I worked on with Denison included anything from establishing standards for magazine ads to custom mailers. Describing the importance of tight consistency of anything branded with Denison and creating a signature use of the orange color that made their brand stand out in a proverbial – and in many ways literal – sea of blue, was one of the results of working together with them.

Later Involvement

As Denison Yachting has grown in recent years, their in-house marketing team has grown in size, capabilities and talent. Consulting and advising on best practices, structure, workflows and team dynamics has been what has replaced the creating of the work.